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The Death of the Ice Cream Truck The Death of the Ice Cream Truck
It is important to us that our girls eat healthy and we limit ‘treats’ as much as possible in our home.  Having said that,... The Death of the Ice Cream Truck

It is important to us that our girls eat healthy and we limit ‘treats’ as much as possible in our home.  Having said that, we will head out for frozen yogurt on a hot sunny day.  We’re strict about it, but within reason :)

Something happened the other day at the part that got me thinking. It was a hot afternoon at about 3:30pm and the spray park was packed with families trying to stay cool.

In the distance we could hear the familiar tune of the ice cream truck and I knew it was headed straight for the park we were playing at.  Smart ice cream truck!  Drive straight to where the kiddies are (and at a time of day when the heat was nearly unbearable).

But then something happened that was a little bit surprising.

Of the (probably) 15 kidlets there with their parents, not ONE ran to the truck giddy with excitement and begging their mom/dad/grandparent/nanny for a frozen treat.

I heard caregivers explaining things like: “We’ll be having dinner soon honey”, and “We don’t eat those kinds of things sweetie”.  But they didn’t even need to.  None of the kids even asked for an ice cream!

All I could think about was how different this scene would have maybe played out 10, 20, 30 years ago.  All the kids dropping what they were doing, running at top speed in their soaking wet bathing suits up to the strangers in the truck and pointing frantically at the display board while their parents made their way over with the money.

I remember doing this, even though my parents were very health conscious and we were RARELY allowed anything that contained sugar.

So what has changed? Are we that much healthier these days?  Is it that our children know better than to run toward the road in the direction of strangers?

Is this the death of the ice cream truck?  No more Rockets, Creamsicles or Cornettos?

Will we tell our children one day about how when we were young, there were these trucks that drove around residential neighbourhoods selling popsicles and ice cream sandwiches, much like we try to explain Walkmans and Oily stickers?

Do you still indulge in ice cream truck treats?

Jessica Blumel

Nice to meet you! I'm Jessica a.k.a North Shore Mama. This site was born out of my love for my daughters and the desire to share my motherhood journey with fellow moms. I believe we're all in this craziness called 'parenthood' together and North Shore Mama is my way of reaching out to anyone who needs a laugh, a cry or dinner inspiration. Thank you so much for reading!

  • Jenna

    August 7, 2013 #1 Author

    That fabulous sound of the ice cream truck is a very strong summertime childhood memory for me. My body alive with sparks of excitement and panic. That overwhelming feeling of we just had to get out there in time or we might miss him! I have to say I don’t hear that sound too much these days, your more likely to just see them sitting at the park or the beach all day long. But I canNOT walk passed without indulging, the kids never even have to ask. Great post, thanks. :-)


    • northshoremama

      August 7, 2013 #2 Author

      Thanks for your comment Jenna! I’ve got a real soft spot for the ice cream truck too! :)


  • Monique

    August 7, 2013 #3 Author

    I admit we adults indulged once this summer after the kids had gone to bed. My husband, my mother, and I ran out of the house bare foot and ran after the truck as it drove down the treat. My mom had asked me how much it might cost as she was going to treat. I imagined only $2-3/treat. It wasn’t till we got to the truck that we realized how expensive the treats would be. They were on average $5. Although the treats were delicious, especially my creamsicle, we were a bit disappointed at the cost. I doubt we will indulge again this summer.


    • northshoremama

      August 8, 2013 #4 Author

      It is a bit surprising how much they charge for the same treat we can get at the grocery store 😉


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