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National Hugging Day & Huggies #NoBabyUnhugged National Hugging Day & Huggies #NoBabyUnhugged
There’s nothing like a hug. Hugging makes us feel safe and secure and warm and loved. Whether we are greeting a friend we adore... National Hugging Day & Huggies #NoBabyUnhugged

There’s nothing like a hug. Hugging makes us feel safe and secure and warm and loved. Whether we are greeting a friend we adore or we are feeling a bit down, a really good hug is what we default to as humans… and there’s a very good reason.

Over 600 medical studies show that all forms of touch are beneficial to the health and development of babies.

The benefits don’t stop at babies, but ALL babies deserve to have that start in life!

I had the pleasure of travelling to Nanaimo to witness first-hand the No Baby Unhugged initiative that most recently launched at Nanaimo Regional General Hospital. We toured the NICU at the hospital and learned all about the beautiful hugging that takes place in that unit for all the teeny tiny babies who are working hard to get stronger and bigger on their journey to get home.

huggies no baby unhuugged


No Baby Unhugged is a Huggies initiative to help all moms understand and embrace the power of hugs. And to help all babies get the hugs they need, even when moms can’t be there to give them, by funding and facilitating hugging programs in Canadian hospitals.

And those teeny tiny babies- oh my goodness!

huggies no baby unhuugged

Huggies No Baby Unhugged

As a mother of two, it feels impossible to imagine what a parent goes through when their baby is born prematurely. I know there’s a very good reason that the preemie community is such a strong one- parents rely in all sorts of ways on others to guide them through such a scary and challenging time and the bonds that are made are often life-long.

Touch is proving to be so vital to a baby’s development, some hospitals are accepting trained volunteers to act as baby huggers, providing a human touch whenever mothers can’t. Volunteer huggers rock, cuddle, sing and hug, sometimes for hours at a time.

For some of the babies in the NICU, their stay there is MONTHS in length meaning their parents aren’t able to stay 24 hours/day due to work or other young children at home, and many other reasons. With the implementation of the Huggies No Baby Unhugged initiative at certain hospitals across Canada, premature babies are being held and cuddled and loved by volunteer huggers.

huggies no baby unhugged

Huggies No Baby Unhugged

We got to meet one of the volunteer huggers at Nanaimo Regional General Hospital the other day and learn more about the role. What made my heart soar was knowing that there is a long waiting list of people wanting to be volunteer huggers. How amazing would it be if every hospital across Canada was able to offer the No Baby Unhugged program?

Huggies No Baby Unhugged

How can you help?

By pledging your support for the initiative, you’re not simply showing your belief in the power of hugs for your baby. You’re helping provide all babies with the best possible start in life. And an even better future.

CLICK HERE to pledge your support. When you do, you’ll receive a free pack of Huggies diapers and wipes. In return, Huggies Brand will donate $5 to hugging programs in Canada.


Jessica Blumel

Nice to meet you! I'm Jessica a.k.a North Shore Mama. This site was born out of my love for my daughters and the desire to share my motherhood journey with fellow moms. I believe we're all in this craziness called 'parenthood' together and North Shore Mama is my way of reaching out to anyone who needs a laugh, a cry or dinner inspiration. Thank you so much for reading!

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